Your business wants to stand out from the competition and attract repeat customers. Applying specific paint colors will help your business grow and attract more sales. Choosing paint colors to attract customers may actually do more than other branding around your building. Understanding the power of color can help you choose the right paint for your business. Below are some popular paint colors that can be used in commercial spaces to attract more valuable customers. Your business needs to stay on brand as well, so when you choose paint colors to attract customers, consider your brand and atmosphere as well.
1. Good Fortune Green
Warm and inviting green helps customers feel comfortable inside your business. Green is also associated with wealth and currency so including it in your business colors can help more people think of purchases. Green opens your mind and helps customers to make decisions about products they may have ignored before.
2. Potent Red
Paint colors to attract customers often need to be bold. These colors make a statement and easily catch their attention. Red shows power and increases heart rate which in turn can create urgency in people’s minds. If your company logo is red or your branding includes red, you can easily include it inside your brick-and-mortar. Red attracts customers easily and is used in many retail and food joints frequently.
3. Assurance From Blue
Building trust is important when you are building a business. Paint colors to attract customers should help people remember you and make your business feel important. Blue is a popular color for banks, healthcare facilities, and department stores. If you are working to foster good relationships with customers, try out a shade of blue.
4. Sophisticated Earth Tones
Depending on what services your business offers will help choose the right paint colors. Earth tones like creamy beige, gray, or brown are great options that banks, tech companies, and gas stations utilize. Earth tones are also easy to match with other contrasting colors that match your brand. The majority of your building can be a neutral color with trim or window treatments being a bold paint color.
5. Contrast With Black
Keep your business sleek and sophisticated by including black. Many cosmetic stores, restaurants, and technology stores include black to help the brighter products stand out. Including black as an accent together with another color are great paint colors to attract customers and increase sales.
Be careful with black because using too much can make your space feel too cramped. Incorporate some white or another light color to allow air and light to fill the space.
Stick To Your Branding
Once you have established your business and brand look, you will want to stick to those colors, logos, slogans, and fonts. Using these colors or similar shades will help people easily recognize your business and be more likely to enter the building and make a purchase.
Most people recognize a brand after seeing it around 7-10 times, so keeping everything consistent is just a logical business practice. Choosing paint colors to attract customers should correlate with your established brand.
Choosing Between Exterior And Interior Paint Colors
Different paint colors should be used for your exterior surfaces and interior surfaces. While the exterior will be seen by potential customers, your interior will be seen by potential customers and repeat customers. Considering how the exterior and interior work together will help your business look cohesive and increase sales.
Again, keep your brand in mind when choosing paint colors for the interior and exterior. You will also want to choose colors and paint brands that are easy to clean and weather or moisture-resistant.
Take The Surrounding Landscape Into Consideration
If you are building in a commercial area or shopping center, they may have regulations on what paint colors you can use. The surrounding landscape should also be taken into consideration before painting the exterior. You want your business to stand out, but not stick out like a sore thumb.
Color can also help your building look smaller or larger, so if the other buildings around are smaller or you are the only business, try dark paint colors to keep the building from looking oversized.
Commercial Building With EK Bailey
Elmer K. Bailey started the company in 1954, but his son Brent now runs the company and is fully involved in every build. Our team has grown exponentially and is proud to have our work across the state of Utah. Brent’s priority is to ensure that all customers are satisfied with their build. Choosing the right materials, paint colors, and designs can all be made easier with our specialists at EK Bailey. Contact us to get an estimate today!