The look of your storefront may not seem crucial to the overall performance of your business, but making a proper first impression is the best way to keep returning customers coming to your business and draw in potential customers. Retail spaces need to stand out and catch the eye of the consumer quickly. By incorporating architecture that supports your brand, your business can be easily recognizable. Functional architecture will help you keep the flow of your storefront while also helping to elevate the shopping experience.
Creating Brand DNA Through Design
To have a successful retail brand, businesses should weave their unique identity into everything they do as a company. This includes the products they make, their retail storefronts, the website, and any other marketing materials. Creating a brand that crosses over to a brick-and-mortar store will help customers trust the company before they even walk through the door.
Architecture is just another way to tell a company’s story. This is the best way to share solutions and the passions of a business with consumers that will help them get the most out of your product. Especially if a business is placed inside a shopping center or near competitors, your architecture is even more important. You will want to stand out among the other options and be easily spotted by loyal customers.
Staying Consistent
Brands need to stay consistent if they want to retain customers. Architecture is an easy way for people to recognize you without much effort. The shape and colors of your building can make it easy to spot among other retail options. For example, many people know the look of a Starbucks from down the road. Mcdonald’s has golden arches that stretch high in the sky. Even including your logo or name in a prominent spot on your building will make it easier for shoppers to shop at your store, rather than online.
If you have multiple retail locations, consistency is even more important. You can reach more customers if each retail location has the same atmosphere, products, colors, and branding. Each location should make customers want to purchase, whether they are in their home state, or on vacation.
Building Design Is Part Of The User Experience
The front of your business is important to your customers, but the interior can create a unified brand whole. You will need to consider how your interior design can help make shopping and browsing easier for customers. Interior design can also help highlight your best products or services. Create sections to test out your products or create a sleek space where all purchases are streamlined.
When your building design is done the right way, more people will be drawn to shop in person rather than online. E-commerce is becoming more and more popular for shoppers, which means that your physical business needs to adapt. Interior design that is cohesive with your online presence can help draw in customers who typically shop online.
Architecture That Evolves With The Needs Of Consumers
As the world continues to evolve, so will the needs of your customers. Whether it’s adapting to digital shopping, aesthetic preferences, or the environment, being adaptable is important for your business. While architecture is more of a permanent fixture, there are ways to stick to your brand, while also helping your building become more modern.
With energy-efficient lighting, non-toxic paint, aesthetically pleasing finishes, and eco-friendly design, your business can still represent your personality while giving customers something to talk about. Taking a step in a more modern direction may also help other buildings to follow. This can help improve the community and the overall experience of a customer.
Design-Build Construction From EK Bailey
Our team at EK Bailey wants to make your construction project as easy as possible. Undertaking a large commercial construction project on your own can lead to mistakes and financial ruin. Our design-build services help to simplify the number of people on your project and who you have to communicate with. Our services eliminate the need for multiple teams so you can work with a single source of contact.
Design-build services can help keep your project on schedule and ensure that all people work together. Being more effective in your construction will eliminate any disputes while constructing your retail space. If you want to streamline your retail construction, reach out to our team at EK Bailey today! We can tackle any commercial project in the state of Utah.